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Figyelemgazdaságban élünk, óriási a verseny a fogyasztók pillanatnyi figyelméért. Egy erős márka bizalmat épít, miközben a márkaépítés egy „never ending story”, az nem csupán egy marketingkampány – hívja fel a figyelmet Kőszegi András márkatanácsadó a Krízisek és pofonok podcast legfrissebb epizódjában.

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